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Celebrating Five Fantabulous Years!

AVS5FantabBanner

We’re growing. In numbers and in age!
Yep, we’ve been around in the business for 5* years.

Our vision is to “Create Experiences that are activating Brands, Businesses & Customers” by rendering professional services in the field of Advertising, Brand Management, Conferences, CreativeCampaigns, Destination Management, Digital Marketing, Event Conceptualization & Management, Exhibition Setups, Gifting Ideas, Printing Solutions and others.

2nd April 2015 marks an important milestone for AVS. Five years ago, AVS started humbly with a single valued customer, and now we’ve grown to working with over 36 happy clients. It’s been an exciting journey so far, and we’re looking forward to the amazing and crazy work times ahead.

The ride till here wasn’t all fancy. We’ve had our fair share of bumps and blunders, like any other agency, but have managed to hold ground and learn from our mistakes. Grabbing this opportunity, team AVS would like to say THANK YOU to all our Clients, Partners, Suppliers, ex and current Staff including our incredible team of Designers, Event Managers, Productions, Operations, Team Leaders and all others.

Without you and your support, AVS wouldn’t be anywhere where it is today.
You make AVS amazing!

Here’s to the coming years as we walk step in step with you to create experiences!

Don’t forget to fill in the Wishing Wall on http://www.avs.co.in/five

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Celebrating 3 sucessful years in business

See what AVS has become today

A Brand built to Create Experiences
that activate Brands, Businesses & Customers.

With over 3 years of experience in the industry. AVS is a MARCOM Company serving the needs in Marketing & Communications, with a new approach. We render professional services in the field of Advertising, Brand Management, Conferences, Creative Campaigns, Destination Management, Digital Marketing, Event Conceptualization & Management, Exhibition Setups, Gifting Ideas, Printing Solutions and others.

We strive to provide our client the best value for money through optimum cost & quality balance. The trust and enduring good relations with our clients is reflected in the repeat businesses.

On 2nd April 2013, we complete 3 great years in business & we thank our Clients, our Partners, our Vendors & Team members along with all our well-wishers. Without their support and guidance, we wouldn’t have had reached at such a height of success and prosperity. Here’s a wishing wall, for your wishes & we would like to respond to all your messages. Thank you again, for your support and patience with us.

For more information, please visit wwww.avs.co.in/three

Employing an Event Planner – Identifying the Key Characteristics

Creativity
Perhaps the single most important skill that an event planner should possess is creativity, as this is something that drives the industry in 2013. The application of creative thinking has enabled event planners to push the boundaries when developing real time and challenging experiences, and any candidate hoping to become a part of the industry must have the ability to continually innovate and adapt. Without this attribute, it can be difficult for an individual to work in a contemporary event planning team environment and keep pace with breaking industry developments.

Versatile Communication Skills
Event planning is a diverse industry, and one that deals with a number of different clients and customers. This demands that employees within the sector are adept at communicating in a range of different styles and voices, both confidently and with purpose. When you consider the vast difference between internal team building exercises and corporate events, for example, then the need for a diverse portfolio of communication skills is pressing for any aspiring planner. For candidates that have limited vocabulary or inhibitions when dealing with corporate clients, the nature of the event planning niche may prove entirely unsuitable.

Proactive Leadership
When you consider the logistics of event planning, you are presented with a multi-faceted project that includes a number of individual elements. A great deal can go wrong through the course of event planning, especially in terms of transpiration, catering or live scheduling. In order to multi-task, manage an array of tasks and address problems as they happen, candidates require innate leadership skills and a proactive approach to problem solving. Regardless of their academic standing, applicants that boast these personal skills are likely be favoured over those that do not.

These attributes represent part of an ideal event planning profile, and the ability to showcase them can give candidates a critical edge in the employment market. As a recruiter, it is important to understand the personal characteristics that enable event planners to flourish, before looking to identify these in applicants and use them to distinguish viable candidates for work. This process is especially productive in a strained economy, where unemployment is high and the level of competition for work is intense.

AVS

Ajay Vadhvani Solutions – Your MARCOM Partner

5 Strategies for Marketing on the iPad

Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why haven’t brands embraced it as quickly as they have the iPhone?

Clearly, brands have been slow to launch apps for this device – and other tablets – for a combination of reasons. Many marketers have already sunk millions into creating iPhone apps and assume these apps will works just fine on the iPad. Sometimes, this strategy works. After all, some apps offer an almost identical experience on the iPhone as the iPad. But to really get maximum marketing impact, brands do need to create iPad-specific apps that take advantage of the tablet’s larger screen and tap into the unique frame of mind of an iPad user.

There are some hurdles to overcome, like where to start, and whether a brand should go with a native app, a web-based app, or a hybrid app? The short answer is that a lot of this depends on the company. But there are some basic best practices to keep in mind when coming up with how to market your business on the iPad. Here are five tips.

1. Content is King, Context is Queen

People are only interested in the things they are interested in. This means marketers should use the iPad to reach target audiences based on their specific interests. The first step is to not create a one-size-fits-all app and then flood app users with tons of irrelevant content. Instead, plan for user segmentation so the content you deliver to individual users appeals to their interests, needs, and wants. It’s the same segmentation methodology brands are using for email marketing, just applied into the iTunes distribution model. Aside from letting users choose what type of content they want to view, always give them ways to revise their selections.

2. Invest in the Right User Experience

You can create fantastic content, but if users have a bad app experience, they won’t continue to launch the app. That’s why it’s critical to invest in UX testing as you develop iPad apps. Take a look at how Flipboard created a great user experience for content aggregation, or how an iPad app like Collarbone displays content and photography.

3. Focus on the Long Term

An iPad app is like a baby: It needs constant care and feeding. You can’t launch it and forget it. Invest in maintenance, content updates, testing, and optimization. The best way to ensure your iPad publishing app gains and maintain users is to create an editorial team much like magazines do. Hire writers, photographers, videographers, editors, and other creative types to constantly focus on it. They can be freelancers or contractors, or in-house, but everyone must meet regular deadlines. And there will always be iOS updates, so ensure you continue to optimize your app in that way as well.

4. Open the Door to Adjacency

Consumers may love your brand, but they also love other brands. Think about other, non-competitive companies also in your category. These partners can help enlarge the audience for your app if you keep them close. iPad publishing apps are a great potential advertising platform for partner brands. For example, if you develop a monthly iPad magazine full of branded content, let adjacent brands advertise within your iPad magazine to generate increased partnerships and/or ad revenue.

5. Get Your App Found

Consumers don’t just stumble upon apps. You know you’ll have to promote your iPad app. The question is how best to do it among your target audience. One of the best ways to promote apps is through links in paid advertising. For example, tag or promote the brand’s iPad app in print, TV, and display ads. But brands can also gain an audience for their app by promoting it through in-store signage and kiosks, search engine marketing, and social media. The North Face experiences a spike in downloads for their Snow Report and Trailhead apps each time they are featured in a print ad.

The iPad may be a once-in-a-lifetime opportunity for marketers. Brands that can win hearts and minds on the tablet will be ready for the major shift away from the laptop and PC that’s sure to happen in the next decade

Ref: Forbes

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity

In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question:  What is the best way to impact purchase decision and brand loyalty? The answer they are likely arriving at is that they should engage potential and current customers via social media. After all, consumers are all about social media, right? Wrong.

The IBM Institute for Business Value found that 60-65% of business leaders who believe that consumers follow their brands on social media sites because they want to be a part of a community. Only 25-30% of consumers agree. The top reason consumers follow a brand? To get discounts – not exactly ideal for a company’s bottom line.

On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.

So what should marketers do? Here at Corporate Executive Board, we surveyed more than 7,000 consumers and interviewed 200 marketing executives across consumer brands and industries to find out. The answer: Simplify the decision-making process, so much so that consumers actually think less about the decision. Marketers can do that in three easy ways by helping consumers:

  • Trust the information they receive – providing recommendations by consumer advisors, ratings and reviews.
  • Learn effectively without distraction – simplifying the research process by offering clear and streamlined brand-specific product information targeted to each decision stage.
  • Weigh options confidently – making transparent buying guides and brand differentiated information easily available.

When used together, this approach is known as Decision Simplicity.

Not only is Decision Simplicity the number one driver of likelihood to buy, but the impact of simplifying purchase decisions for consumers is four times stronger than the favored marketing strategy of engagement.

In addition, CEB found that a 20 percent increase in Decision Simplicity results in a 96 percent increase in customer loyalty. It also results in brands being 86 percent more likely to be purchased and 115 percent more likely to be recommended to others.

You may find yourself asking: But how exactly do marketers increase Decision Simplicity? A good example is Intuit, the maker of TurboTax. Here’s how they do it:

  • TrustIntuit provides more than 160,000 unfiltered user reviews and ratings on the TurboTax website and helps people find the information most relevant to them.
  • Learn – Intuit offers a live forum – TurboTax Live Community – where people can ask questions and share information.
  • Weigh Options – Intuit has designed the TurboTax home page to show basic product choices side by side for easy comparison. The company even goes one step further and includes a “help me choose” function that guides people through an exercise to determine the best provide for them.

Don’t you think it’s time to stop overwhelming consumers with marketing information and cut through the clutter? Take  an unconventional approach – forget engagement, increase simplicity.

Ref: Forbes

Selecting the “RIGHT” Creative Agency for your Brand?

Read the following article and do leave you comment ….

Here are some tips and things to consider when picking an ad agency partner for your financial institution.

1. Results
To see how business focused an agency is, ask them about their results. What did it do? How much did it accomplish? You’ll learn a lot about what an agency thinks is important by what they measure.

2. “Funny” Does Not Always Mean “Money”
Don’t fall in love with an ad agency just because they show you a bunch of funny spots. Just because a campaign is funny doesn’t mean it got any results. It’s always easier to make funny ads than ads that really work. An agency’s portfolio could be full of humor without ever having one piece that was on-strategy and achieved the intended results.

3. The Portfolio Isn’t Everything
Beware of agencies who believe blindly in the “power of creativity,” especially their power of creativity. There are many agencies who expect to be hired on the strength of their portfolio alone. But you need to remember that their creative output is only one component in creating a healthy, productive partnership.

4. Meet the Head Honcho
Ask to meet the owner, president or chief principal of the agency. If they won’t meet you, then you’ll know you won’t be an important client.

5. The Creative Brief
If you really want to know how an agency approaches their work, ask to see their “Creative Brief” (or similar). This document typically outlines the specifics and parameters of a project — the objectives, due dates, budget, metrics, message, tone, style, disclosures, etc. Assuming they have a creative brief, look carefully at the questions they ask. It will give you a good sense of their strategic acumen. If they don’t have one, you’ll have to find out about their process and approach some other way.

6. Proof of Process
Ask the agency to show you a completed creative brief they feel was useful/helpful. Ask to see concepts they came up with for another client. How many do they typically come up with? Have them explain which concept was picked and why. See how they feel about revisions. You want to get a sense of their process, and how adept they are at translating strategies into ideas with results.

7. Evaluate Your Account Exec
Who will be your primary point of contact at the agency? Are they a detail-oriented person? How do they manage budgets? Schedules? How will they keep you updated? And the personalities have to mesh. If you don’t like your account exec (or vice versa), the relationship is doomed from the start. And do what you can to sniff out whether the account exec will really be handing your projects off to a junior account coordinator fresh out of school. Sometimes, account execs only have time for the really important clients and act merely as a figurehead while subordinates actually manage the relationship.

8. Integrated Marketing Capabilities
If you have a dynamite in-house team, you may not need a full-service agency for everything — creative, online/interactive, point-of-purchase, media planning/buying and public relations. But you definitely want an agency that — at the very least — thinks about all this stuff. Offline media is not dead. In fact, it is very much still a central part of most successful campaigns.

9. Balance
Make sure the agency doesn’t favor one approach or communications channel too heavily. If you deal with a vendor who is strong at online marketing, you may, for instance, find that all their solutions include a microsite. But what about traditional media? Will they know how to promote their microsite through offline channels?

Event Companies: What They Can Do For You

There are three elements that make a great event; beautiful lighting, quality sound and creative decor.

You could rent lights that can transform your event from being boring to becoming magical and colorful. These companies have very talented and highly trained lighting and sound designers who can make your event an audio visual experience guests would not forget for a long time. These companies have years of experience with highly trained lighting and sound designers who come up with imaginative and beautiful ideas.

Event companies can take care of everything:
Site Selection – They can provide a venue based on your budget and needs. They have a long list of sites or venues you can choose. They would do the management and negotiation for you hassle free.

Production Design – Decoration is crucial for an event. These companies can take care this for you since they have a number of creative themes you would never dream of but of course they would customize it based on your needs.

Staffing and Entertainment – Staffing is quite confusing when you are the only one in charge. Event companies can do it for you since they have an archive of performers and entertainers, bartenders to security guards. You don’t have to worry as they have thousands of event staff for your needs.

Logistics – You want to make sure that your event is perfectly legal. They can take care of furnishing permits or licensing issues. It also includes choreography of all event elements, registration services as well as housing.

Catering – These companies have a number of tenured and prominent chefs that can provide you high end presentation and taste of your guest’s needs.

Event companies will not only manage your event flawlessly but also provide the best possible lighting, sound and decor for your event.